Replace Your Order Button with a Phone Calling System

We explore whether you should replace your order button with a phone calling system as mentioned by the legendary Gary Halbert.

"Replace Your Order Button" - That's the topic title of a popular marketing forum lately.

In the hot debate, the late Gary Halbert mentioned that you ought to replace your order button at your website with a phone calling system as it will boost your conversions many times.

This controversial topic caused a stir on the forum with different thoughts on the matter.

Those who opt for the phone calling system explains

- People like to phone in to get live answers

- People are already conditioned to order over the phone thanks to infomercials, display ads, etc.

- Majority of the people are not comfortable using their credit card to order online because they do not know where their information will end up.

As for those who prefer the order button over the phone calling system, they added that

- People hate using the phone as it takes at least 5-10 minutes for the call to get through

- People dislike speaking to someone

- People like to shop in private and like the anonymity that the internet provides

- People do not want to be connected with some third party company

- It is fast and convenience as it takes less than a minute to order online at any time of the day

Of course, there are parties who prefer a blend of phone calling system together with the order button on the website.

My personal take on this issue

1) It really depends on the type of market that you are in

2) You need to TEST in order to find out what works best for your market

Justin Koh is a leading web marketing expert and software innovator. He teaches you practical ways of making money on the internet in his 'Internet Business Breakthrough' newsletter which can be found at http://www.justin-koh.com

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